The new campaign is on 11th Billboards launched in December, 200 kiosks from December to late March and in newspapers, magazines and on-line through the first quarter of 2008, and then in the five major markets.
The umbrella display for the campaign, says 12 million children are held hostage by a psychiatric disorder. Help a child addressing in each of the six other ads a particular disorder: ADHD, Asperger’s Syndrome, autism, bulimia, depression and OCD. Each indicator is in the form of a ransom note signed by the disorder with the slogan Do not let a psychiatric disorder take your child. The notes are as follows :.There IROs oncologist who by leading at leading research centers, they determine which studies supported off-label drug use as recognized standard of care to Plan. It helps health insurers and BR professional authorize or deny patients speech refunds on based on latest medical knowledge, as well as update their plans and coverage policy. In vocations to off-label drug coverage and related administrative a plan a plan. ‘Because make non not, any oncology specialists rent needed, an IRO of pertinent evidence to show off-label use off-label use experimental testing of or the standard of care, ‘.
Researchers steadily research the validity of the off-label drugs to cancers, which changes the limits of the standard of care, said Joyce Muller, President of Nairo the national professional association of the independent review Organisations . Because cancer drugs are generally expensive, off-label use required in that health plans look carefully that those drugs meet Map language patient reimbursement and investigational or experimental.